It’s not about you, your team, or your boss. It’s simply not.
Your user is the king. Your user will tell you what’s the real problem you ought to be tackling. No assumptions at this point. Got that nailed down? Good. Now, go to the next step.
Your users’ narratives have to be truly understood and empathized. Only then can you insert your creative juices!
Once this mindset is ingrained in you then you are ready for the next step.
More thoughts to come, so stayed tuned!