Build-Measure-Learn: The Life Blood of a Startup



The basic activity of a startup is to convert ideas into usable products. These products are to be evaluated for their quality by how the customers respond. Only by then can a startup face the music and ask whether to pivot or persevere with the product/service line it provides. Nevertheless, all successful and valuable startup processes must be attuned to accelerate this feedback loop of BUILDING the product, MEASURING customer satisfaction and LEARNING from mistakes.


More thoughts to come –  stay tuned!


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