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MOMENTUM | Experiment quickly, the lean way? 1/n

Eric Ries' Lean Startup methodology transforms the way new businesses and products are created. It focuses on validated learning, quick experimentation, and iterative product launches to reduce waste and enhance customer value.


One of the most intriguing concepts within the Lean Startup methodology is the Build-Measure-Learn feedback loop.


This iterative process is designed to help startups quickly and efficiently develop products that meet customer needs while minimizing wasted resources.


Here's a brief overview of how it works:


1. Build: Start with a Minimum Viable Product (MVP), which is a basic version of your product with just enough features to attract early adopters and validate your initial hypotheses.


2. Measure: Collect data on how customers interact with the MVP. This involves tracking usage patterns, engagement levels, and gathering direct feedback.


3. Learn: Analyze the data to determine whether your assumptions about the product and its market are correct. Based on this analysis, you can decide whether to pivot (make changes) or persevere (continue on the current path).

This approach emphasizes speed, agility, and customer insight, allowing startups to adapt quickly to market demands and reduce the risk of failure.


Is there a specific aspect of the Lean Startup methodology you're particularly interested in?

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Wanna learn more? dig in 🥗


(2) Eric Ries' 5 Key Principles for a Radically Successful Lean Startup. https://www.impactplus.com/blog/eric-ries-5-key-principles-for-a-radically-successful-lean-startup.

(3) How to Start a Business Using Lean Startup Principles | Gusto. https://gusto.com/resources/articles/start-business/lean-startup-business.

(4) What Is the Lean Startup Methodology? - Almanac. https://almanac.io/blog/lean-startup-methodology.

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